NOWAY PROTEIN – ATP Science
Whey protein has been the staple in gyms for decades for the growth of lean muscle tissue and for good reason. Whey contains a high biologically active protein for muscle growth, is low in fat and carbohydrates and contains some natural growth factors. So why NOWAY PROTEIN? The great news is that scientific advancements have now taken protein supplements to the next level. The decades of scientific research since Whey hit the gyms has culminated in a vastly superior protein and collagen rich supplement that can boost your hard-earned muscle gain and fat loss results so as you can maximise your muscle gain and minimise your love handles.
NOWAY PROTEIN has excellent bioavailability and bio-efficacy
NOWAY PROTEIN is a unique combination of bioactive dietary peptides (very absorbable protein) from hydrolysed bovine collagen. What this means to you is that you will be taking the most biologically available protein, which has been already broken down in a vastly superior absorbable form to target your muscles for maximum growth. The bioactive peptides do not need to be digested further and are absorbed intact and delivered to your muscles where they work like a ‘lock and key’ to induce a specific function. The peptides then are broken down to release the amino acids at the target site. Studies have found that you can achieve 3 x more muscle growth than whey, 2.5 x more fat loss than whey and 3.75 x more muscle power than whey.¹
The bioactive peptides are absorbed intact within minutes bypassing across the mucosal barrier as a complete peptide that is no longer subject to enzymatic cleavage. This is rapidly followed by a high peak of systemic amino acids.
NOWAY PROTEIN is made using a unique process recreating a digestive process with specific acids and enzymes capable of making a specific functioning blend. This means half the digestion work has been done for you! Your body can then focus on getting the peptides and amino acids into the muscles where they belong for vastly better results than Whey alone.
But this is not simply a great form of protein. Remember, whey is good but collagen protein is better. Were you aware that collagen is the most abundant protein in the human body? 30-40% of all the protein in your body is made of collagen² NOWAY PROTEIN is a hydrolyzed collagen protein, meaning it feeds the 30-40% of your body protein Whey barely touches, as well as the other 60-70%. This means better results, and given the hours you spend in the gym each week, you deserve them.
Did you know that less than 10% of your skeletal muscle mass is made up of collagen yet, 30% of your strength and power comes from this collagenous connective tissue? If it is power and performance that you are after, then you need to feed your collagen.
Every batch of NOWAY PROTEIN is tested to confirm the presence and activity of the specific protein peptides to ensure efficacy and consistency so you can rest easy knowing what is on the label is what you are really getting.
Collagen makes up 30-40% of the protein in the body.
Collagen is less than 10% of the muscle but generates 30% of strength and power.
- Tendon: collagenous tissue that connects muscle and bone
- Endomysium: collagenous tissue that wraps every single muscle fiber
- Perimysium: collagenous connective tissue that bundles several muscle fibers
- Epimysium: collagenous connective tissue that wraps the whole muscle
- Fascia: collagenous connective tissue that covers the entire muscle, located over the layer of epimysium
- Acid: base balance NOWAY PROTEIN alkalizing protein NOT alkaline protein
Unique amino acid profile
(these include high amounts of hydroxyproline, bioavailable arginine and glycine)
Hydroxyproline is unique to collagen.
It is not found in whey or vegetable proteins. Hydroxyproline is the major amino acids working with the bioactive peptides responsible for the enhanced collagen support seen with NOWAY BODYBALANCE
High levels of bioavailable arginine
As the collagen peptides are absorbed intact and the amino acids are liberated in the periphery; arginine can bypass the issues with oral absorption of L-arginine from the gut and deliver it directly to the peripheral tissue.
- Arginine induces NO vasodilation in the microvasculature of the muscle
- Arginine aids creatine synthesis and replenishment
- Arginine is involved in protein synthesis
- High levels of Glycine
- Works with arginine for creatine synthesis
Works with the hydroxyproline for connective tissue synthesis
Most simple amino acid building block / precursor for several pathways involved in;
antioxidant defence systems
DEMONSTRATED IN NOWAY PROTEIN SCIENCE
Proper training can build muscle
Proper training with adequate macros (protein, fats and carbohydrates) improves your results from training
Making 15 grams of NOWAY PROTEIN part of your daily protein allocation can amplify your results significantly
- 3 x more muscle growth than Whey
- 2.5 x more fat loss than Whey
- 3.75 x more muscle power than Whey